https://www.designhops.com/project-3 daily 0.75 2020-01-05 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578256005192-D7V2RL1HES31NRID1JBA/Untitled-design-3.png 70th Anniversary of the Universal Declaration of Human Rights https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578256005192-D7V2RL1HES31NRID1JBA/Untitled-design-3.png 70th Anniversary of the Universal Declaration of Human Rights https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578259674913-6GFD3OBW3SSU342ZVAD9/GivingTuesday18+graphic.jpg 70th Anniversary of the Universal Declaration of Human Rights https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578259752539-4GQ7Q6S8ML405FQ5QVFC/UNDay2018_v1.gif 70th Anniversary of the Universal Declaration of Human Rights https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578259988577-WA5MQTDUXTQO941EXW10/udhrpledgegif.gif 70th Anniversary of the Universal Declaration of Human 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[Sarah Hopkins — Adobe Illustrator] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578260644854-D1LT6XW4JZL2E705HOS4/Asset+4_edited.png Portfolio Version 1: Original map concept design: Pin placement on state location. [Sarah Hopkins — Adobe Illustrator] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578260455370-PL5TODOFABTDRNQHW1FX/OAB-Space-Race_Chatter.jpg Portfolio Campaign image #2: Promotional graphic for use online and in print materials. [Sarah Hopkins — Adobe Illustrator] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578260459414-PLPF6DCUQNPV5QJTV1N3/OAB-Space-Race_banner.jpg Portfolio Campaign image #1: Email header and web hero. [Sarah Hopkins — Adobe Illustrator] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578260469796-KCRD60381RIIL1JQ8E51/OAB-space-race_tracking-image.jpg Portfolio Map tracking image, updated weekly to reflect rank of players. 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https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643887770472-F1XMB3PASEE55GXMLO0X/FINAL+-+New+Ways+of+Seeing_v418.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643887776848-GOBW6ACPLZGMNDGF041E/FINAL+-+New+Ways+of+Seeing_v419.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643887782923-VKNJ8XL3JSXR62YA0NB1/FINAL+-+New+Ways+of+Seeing_v420.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1579539005967-D5DZLEFZ6KHQ5C029BLG/Sarah+shared+a+sketch+with+you.PNG Portfolio https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578260635153-6F3OVART9WM00TH2E2HY/Asset+10_edited_edited.png Portfolio https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578256506278-MBXR0UFZ2LHJDIQWH4FT/IWD_square_v3.jpg Portfolio 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https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578260675065-0AM4JGO60XK9G6HO2EZM/Asset+10+copy.png Global Goals, Local Leaders https://www.designhops.com/new-project-1 daily 0.75 2020-01-20 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1579539005967-D5DZLEFZ6KHQ5C029BLG/Sarah+shared+a+sketch+with+you.PNG New Project https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1579539005967-D5DZLEFZ6KHQ5C029BLG/Sarah+shared+a+sketch+with+you.PNG New Project https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1579539012644-EKIR50TS5SP6LF3PILJJ/Sarah+shared+a+drawing+with+you+2.PNG New Project https://www.designhops.com/project-7 daily 0.75 2020-01-05 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578264596194-UK72SWIJCMD1FBVSQCCL/image-asset.jpeg Study in Technique and Texture (Oil on Canvas) - Oil on Canvas, 20x20 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DESIGN] On left: Homepage view. // On right: “The Latest” blog homepage view. [Stock image used in mock up] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1580149135525-KPIR08BKUXPW6KHEJTJE/smartmockups_k5wqp85i.png UNA-USA Website [UX/UI + WEB DESIGN] On left: “Find a chapter” mobile view // On right: “Climate Action” advocacy page. [Stock image used in mock up] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1580149482871-E2F64ECG0F7OFKQN7AMW/image-asset.jpeg UNA-USA Website [UX/UI + WEB DESIGN] Advocacy page view https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1580149772083-897GW3BB5IETARLBEM79/smartmockups_k5wqknj1.png UNA-USA Website [UX/UI + WEB DESIGN] https://www.designhops.com/project-11 daily 0.75 2020-04-14 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1580087113894-VMYBAUH4U54EE40NY6TC/Pepper-hand-print.png Silk Screen Pepper Print [SCREEN PRINTING] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1586713906033-RK5AV0KFK7PRBHO22ODC/Pepper-hand-print_preview.png Silk Screen Pepper Print [SCREEN PRINTING] https://www.designhops.com/tone-color daily 0.75 2023-05-01 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1579550340652-RTERL1WF1LMXT3CO7W6Q/painting-1.jpg Study in Tone and Color [OIL PAINTING SERIES] “Warm Sea Level” [Sarah Hopkins — Oil on Canvas] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1579549747205-BM6RVVLDNJ63PX3RH25T/painting_purple-jacket.png Study in Tone and Color [OIL PAINTING SERIES] “Fly a Kite” [Sarah Hopkins — Oil on Canvas] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1632421832706-E48M15V163EPK7T7CRSU/tree-oil-on-wood.png Study in Tone and Color [OIL PAINTING SERIES] - Make it stand out Untitled. [Sarah Hopkins — Oil on Wood] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1579550340652-RTERL1WF1LMXT3CO7W6Q/painting-1.jpg Study in Tone and Color [OIL PAINTING SERIES] https://www.designhops.com/dsb-software daily 0.75 2023-05-11 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1579544082181-4PWWPV40IXO6HBRWGE5T/DSD-hexagram-sketching.png DSB Software Package Branding [GRAPHIC DESIGN] Initial sketching and research: Incorporating “Denoised Scaled by Background”, or “DSB”, into the structural elements of an antibody. [Sarah Hopkins — Adobe Illustrator] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/e3288a2d-8232-4c5c-8355-b79a38740324/dsb+stickers+2.png DSB Software Package Branding [GRAPHIC DESIGN] - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1579544162674-0NJTJ4ZDS72AB41W8PP1/DSD-hexagram_white-and-navy.jpg DSB Software Package Branding [GRAPHIC DESIGN] Evolution of color and contrast. [Sarah Hopkins — Adobe Illustrator] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1580150677149-R33APCCFQS02GLNXLFTD/basic-immunoblobulin-structure.jpg DSB Software Package Branding [GRAPHIC DESIGN] Diagram used for initial research: Understanding the basic visual structure of an antibody. [Source: https://www.sigmaaldrich.com/technical-documents/articles/biology/antibody-basics.html] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1579544224881-NC16UEFIE9LJFGY6C9D4/DSD-hexagram_grey-and-yellow-with-words.jpg DSB Software Package Branding [GRAPHIC DESIGN] Experimentation with text elements. [Sarah Hopkins — Adobe Illustrator] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1632303079475-IRGR9GPDRU4QTHC2RK2Z/dsb-hexagram_v3_cran-rollout.png DSB Software Package Branding [GRAPHIC DESIGN] Developers making open-source statistical software for the programming language “R” often use a hexagonal logo. The client was a biologist who developed software called "DSB" for analyzing single-cell genomics data that quantified cells labeled with antibodies. The structure of an antibody is a characteristic “Y” shape with two additional arms underneath the top of the Y, called the light chains. The goal of the project was to design a thematic, memorable logo for "DSB". The client wanted the logo to be recognizable to the community as a tool for biologists who frequently use this type of antibody-based data. The hexagonal shape of a software logo is standard in data science communities. Developers will often print their logo onto hexagon-shaped stickers, which they distribute at conferences and events to promote their free software. It is not uncommon for these designs to contain humor or hidden references to the software’s purpose. Update: April 2021 I refreshed the logo design with feedback from the group who were hoping for more contrast and impact. I changed the scale and dimensions of the logo, changed the color palette, and removed the border. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/4547130a-5f87-4801-8573-bb0faf64f2aa/DSD-hexagram_hero.png DSB Software Package Branding [GRAPHIC DESIGN] - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1579544124627-Z49172YEHNJB0K9OB93Y/DSD-hexagram_colors-and-gradients.jpg DSB Software Package Branding [GRAPHIC DESIGN] Experimentation with triad color palette and brand identity. [Sarah Hopkins — Adobe Illustrator] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1632303578788-3DPTASJHW826HYWAST2G/portfolio-thumbnail---dsb-hexagram_v3_cran-rollout.png DSB Software Package Branding [GRAPHIC DESIGN] https://www.designhops.com/udhr-70th-anniversary daily 0.75 2023-05-11 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578259988577-WA5MQTDUXTQO941EXW10/udhrpledgegif.gif 70th Anniversary of the Universal Declaration of Human Rights Campaign [GRAPHIC DESIGN] Advocacy promo image #2: Incorporating movement and text. [Sarah Hopkins — Adobe Illustrator + Photoshop] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578256005192-D7V2RL1HES31NRID1JBA/Untitled-design-3.png 70th Anniversary of the Universal Declaration of Human Rights Campaign [GRAPHIC DESIGN] Campaign teaser image #1: Experimentation with color. [Sarah Hopkins — Adobe Photoshop + Illustrator] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1579544852389-VB9384DBO0Z5JEMIHFZZ/IMG_0076.jpg 70th Anniversary of the Universal Declaration of Human Rights Campaign [GRAPHIC DESIGN] Campaign teaser image #2: Experimentation with color and text. [Sarah Hopkins — Adobe Photoshop + Illustrator] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578259752539-4GQ7Q6S8ML405FQ5QVFC/UNDay2018_v1.gif 70th Anniversary of the Universal Declaration of Human Rights Campaign [GRAPHIC DESIGN] Campaign kick-off gif: Incorporating movement, text, and image variety. [Sarah Hopkins — Gif created in Adobe Photoshop, incorporating still images courtesy of the United Nations and stock images.] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578259674913-6GFD3OBW3SSU342ZVAD9/GivingTuesday18+graphic.jpg 70th Anniversary of the Universal Declaration of Human Rights Campaign [GRAPHIC DESIGN] Advocacy promo image #1: Incorporation of text and imagery. [Sarah Hopkins — Adobe Illustrator] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578256005192-D7V2RL1HES31NRID1JBA/Untitled-design-3.png 70th Anniversary of the Universal Declaration of Human Rights Campaign [GRAPHIC DESIGN] https://www.designhops.com/mydiplomat-app daily 0.75 2023-05-11 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1579546240943-RXMXJ4L1HA2Q0JD7SCT5/MyDiplomat_secondary-img-3.jpg MyDiplomat Learning App [UX/UI + WEB DESIGN] Simulation selection view: “Global Climate Emergency” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1585080058564-N3FFRH4I98YW6RZBCVPH/IMG_2883_iphone5c_yellow_angle1.jpg MyDiplomat Learning App [UX/UI + WEB DESIGN] Simulation selection view: “International Zombie Pandemic” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578260490759-FAH7Z9MVAWGFN24NJEJ7/MyDiplomat_toolkit-image-5.jpg MyDiplomat Learning App [UX/UI + WEB DESIGN] MyDiplomat promotional hero image. [Sarah Hopkins — Adobe Photoshop + Adobe Illustrator] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/aae02323-39b6-4291-b8ae-8a476c1ed8b4/MyDiplomatgif.gif MyDiplomat Learning App [UX/UI + WEB DESIGN] - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1580149918422-GAUQV6B7W0KXHMTPQ1VX/Preview%2B-%2BMyDiplomat_Launch%2Bemail_2-29-19.jpg MyDiplomat Learning App [UX/UI + WEB DESIGN] Email Marketing Design. [Sarah Hopkins — Adobe Dreamweaver] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1580149863199-O5FMZ3AAA6BL8C27C1U5/Top%2B18%2Bof%2B%25E2%2580%259818.jpg MyDiplomat Learning App [UX/UI + WEB DESIGN] Email Marketing Design. [Sarah Hopkins — Adobe Dreamweaver] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578257692062-AAS9NR3HK4TSOQMXNAWZ/IMG_2883_iphone5c_yellow_angle1.png MyDiplomat Learning App [UX/UI + WEB DESIGN] https://www.designhops.com/project-09 daily 0.75 2020-04-14 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1579549701269-2VOCX2JBQM90MO3WC8M1/painting_model.png Study in Texture Technique [OIL PAINTING SERIES] “Vanessa” [Sarah Hopkins — Oil on Canvas] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1581956929745-T1TK6IMNQCXOV95QZDOF/painting_sea-level.png Study in Texture Technique [OIL PAINTING SERIES] “Sun Scraps” [Sarah Hopkins — Oil on Wood Panel] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1579550286717-CEFN39Q6F0RWR7K80R4B/painting_cinque-terre.png Study in Texture Technique [OIL PAINTING SERIES] “Cinque Terre” [Sarah Hopkins — Oil on Canvas] https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1581956929745-T1TK6IMNQCXOV95QZDOF/painting_sea-level.png Study in Texture Technique [OIL PAINTING SERIES] https://www.designhops.com/un75-report daily 0.75 2023-05-11 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1632775659739-A35QUQFG3LPD1SBFE07J/Screen+Shot+2021-09-27+at+9.46.25+PM.png UN75 Report https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1632775659060-MQV03RYPG14OAMFNI5O8/Screen+Shot+2021-09-27+at+9.46.43+PM.png UN75 Report https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/d7c5ff10-1669-43f9-b250-022165cdb458/creative+encounters+presentation.001.jpeg UN75 Report - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/2dee8cfb-a27d-4429-9bc2-6548108326c2/un75+report_iphonen+mock+up.001.jpeg UN75 Report - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1632773879126-L204ZKWL3R54O6PQEO4F/UNday-2020_concept-v3_Aug12+copy.png UN75 Report - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1632774714807-P6SI6BKG9Y4N4LCOWXQE/1v2_UN75-report-insta-slider.png UN75 Report https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1632774727387-JP08I8A52RL1U3EQDE7W/2v2_UN75-report-insta-slider.png UN75 Report https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1632774734751-TXWZUKF65KX4KTKXQA4M/3_UN75-report-insta-slider.png UN75 Report https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1632774746053-KFAX4TWEPBLTL5KW9PFL/4_UN75-report-insta-slider.png UN75 Report https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1632774782998-TER38DA7CRPXYY124YJH/5v2_UN75-report-insta-slider.png UN75 Report https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1632774807389-PXS5LB7VHMFQL4JL1GIJ/6_UN75-report-insta-slider.png UN75 Report https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1632774807534-60NB04QXXHM6WUI3LZV8/7_UN75-report-insta-slider.png UN75 Report https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1632776126299-3GFHQ2MJH79YP4MU9I3I/UNday-2020_concept-v3_Aug12.png UN75 Report https://www.designhops.com/visualizing-sound daily 0.75 2023-05-11 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811736809-4Y926NVXUDC844AYRL6V/music+project_final+presentation5.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811736183-2YF7OB39YOPU6MKK2K3E/music+project_final+presentation4.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811737224-SY66GSZ8RIF58NDGL9W4/music+project_final+presentation6.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811737762-FGXWR5WSCCCPGNCZKBJ2/music+project_final+presentation7.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811738672-X77ZD0VVBN6JXL2KNEC0/music+project_final+presentation8.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811738888-9H5Y0BV1ZK3VPZAJV4FG/music+project_final+presentation9.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811739569-IYZRFPIFENFRO79IFKNH/music+project_final+presentation10.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811740267-M4LHLVCU3TUB9G0EUGGB/music+project_final+presentation11.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811740672-5R70LJ7TI9881MSQ6D5O/music+project_final+presentation12.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811741166-FQTK5HZFRBL1I09U5EXZ/music+project_final+presentation13.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811741661-E2FSSK4F935C5BAHOUBW/music+project_final+presentation14.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811742171-P52OL9GG4NZBHMBBMR5C/music+project_final+presentation15.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811742594-80GAH41VW8TEJU2VF2QT/music+project_final+presentation16.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811743015-RLEW00DLR0PHK9D926SS/music+project_final+presentation17.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811734618-KIH8TSB9ELP6HGMNPR1S/music+project_final+presentation.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811735000-D4G2AYGL695RUTPG0WPX/music+project_final+presentation2.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811735922-BS2PVGBCULD91L1KPT1U/music+project_final+presentation3.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811743875-ZYPMB95YZGYVNBBH8UUA/music+project_final+presentation18.jpg Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643811890414-XQ7O9RQJHSHIOR7XDPL7/Vinyl-Record-Mockup_white-center-disc.png Visualizing Sound: Re-imagining Jeff Buckley’s “Grace” https://www.designhops.com/close daily 0.75 2023-05-11 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1648290992472-IZ2LLSHPI56PF1BI5UFV/p-71-72.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) With just an iPhone and a jewelry loupe, I’ve recorded thousands of fine details all around me — in my home, outside, on the street. When I am examining magnified details through a loupe, everything becomes still. The subject sits plainly in front of me, and yet, its truth is only visible when I look through a tiny hole. With more detail to consider, every part of an observation suddenly comes to life. I hope this book inspires viewers to practice seeing details first and subjects second. There are so many beautiful things around us waiting to be discovered, and their aesthetic value is available to us if only we take a moment to get close. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808719245-QPNQSGY2JY58O60ZNP2W/cover-stack.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808720591-ONW7919EQRR1QGNOUM59/p-1-2.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808722272-GQBVIBH8ZSBYZYBFVPT1/p-3-4.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808723834-1CRJ7W4GHWPN6PXVY38H/p-5-6.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808724847-V1T9ZF3Z0LD5E3IU1RLW/p-7-8.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808725206-E8R7GKHGA7R9YF2636VG/p-9-10.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808725797-AWJMCOKVBLX72DBAUDBD/p-11-12.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808726171-DQ12455NYCKKNEHWN7G4/p-13-14.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808726628-JY4DC403QX948PIAEMK4/p-15-16.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808727098-EVEWTMHFEOJWEAQ3UAPE/p-17-18.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808727513-Z4G8BVZKXONXQNYUFCV6/p-19-20.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808728083-2RBGLB48CCVI5ZYRPBBG/p-21-22.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808728620-PFZQLUGUNB5N81IGSVA9/p-23-24.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808729111-3VF5YVBAYCKCN0ZKU4CX/p-25-26.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808729666-J92EDQFVXZBCLY3NHP73/p-27-28.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808730146-K7YMCSD6B5XN9EKU05NL/p-29-30.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) 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Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808733440-LUAOZJN8WIFCLHPZPA79/p-43-44.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808734091-161ON3ZJ86C02AYZ7P1A/p-45-46.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808734582-V05ROQVEVIH10IERD7LM/p-47-48.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808735083-GZK4AWX4S5DHT240GYQT/p-49-50.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808735552-Y8NIAWRN5G0V04DU4AJK/p-51-52.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) 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Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808739278-LN2HQ0XMYFPOPS4TX2AS/p-65-66.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808739808-5QY7V5A8UXCY997RZHQL/p-67-68.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808741005-B6HFTH976MG1H2WS2WI9/p-69-70.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808741724-WHB42UW6TFUICGBW8PY5/p-71-72.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808742171-3VI4QTL9SB1CZ63HS3SL/p-73-74.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643808743079-2EWMLIE0FQ8CT3RSDS4N/p-75-76.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1648290992472-IZ2LLSHPI56PF1BI5UFV/p-71-72.jpg DSB Software Package Branding [GRAPHIC DESIGN] (Copy) https://www.designhops.com/fungiphilia daily 0.75 2023-05-11 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1647978671164-FX8QLEEY0PS9X7F6IGAD/fungiphilia-rendering-16.jpg Fungiphilia https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1647978664504-OQCPY1XE3R5M18QAAUV3/fungiphilia-rendering-2.jpg Fungiphilia https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1647978663935-85JJYOVSMAV4725Y5MIP/fungiphilia-rendering-1.jpg Fungiphilia https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1647978664766-00GAHZ42YQQD36QG2OP4/fungiphilia-rendering-3.jpg Fungiphilia https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1647978665456-3PBEZ0Q8T3G2WXH6QI72/fungiphilia-rendering-4.jpg Fungiphilia https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1647978666349-ZAQA16ZWWMNL0IBCLCA7/fungiphilia-rendering-5.jpg Fungiphilia https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1647978666607-KT1WVYX8LFHQONJS08SJ/fungiphilia-rendering-6.jpg Fungiphilia https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1647978667246-UM2XCDYEAVO8QJTMGXRS/fungiphilia-rendering-7.jpg Fungiphilia https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1647978667487-WF20N6DXPMUIB47UEXV5/fungiphilia-rendering-8.jpg Fungiphilia https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1647978668099-NGD5T73JNW0U15XQP21Q/fungiphilia-rendering-9.jpg Fungiphilia https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1647978668449-RWE2NEHLNBAKTEYXIWK0/fungiphilia-rendering-10.jpg Fungiphilia https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1647978668962-N94XPBGIPSWRM0GHL4E4/fungiphilia-rendering-11.jpg Fungiphilia https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1647978669495-5WCA1YW0TUOZMVFYJC7U/fungiphilia-rendering-12.jpg Fungiphilia https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1647978669729-RFINRYFZK8RRW4ZB5PLX/fungiphilia-rendering-13.jpg Fungiphilia https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1647978670320-F9SW9DWC0N2Z1WI2L4H0/fungiphilia-rendering-14.jpg Fungiphilia https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1647978670652-JPCEIB6TCBZX4KOTBEQY/fungiphilia-rendering-15.jpg Fungiphilia https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/07acc2f7-b6f1-48ff-ba41-a278ffa97b60/JPEG_fungi+book_newspaper+club_+tabloid_v8.jpg Fungiphilia “Fungiphilia” is a self-directed project that invites the viewer to see the fungi kingdom in a new way, though contemporary visual interpretations of words from experts exploring the intricate and integral role of fungi in our ecosystems, as well as passages dating back to the 1800s which help lend context to our complicated relationship with fungi. Fungi are fascinating and feared, celebrated and cringed at. They are perhaps the most polarizing of nature’s seven biological kingdoms. It may seem that the world is having a bit of a “mushroom moment”, with mycological scientific revelations, technology innovations, and mushroom-related wellness trends permeating the main stream. But why has it seemingly taken centuries for a fungi-fad to catch on, when they serve so many crucial roles for both people and planet? And what is fungi anyway, if not just “toadstools”? https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1647979157800-BOMLWAO8Q7CDED9UOSLN/fungiphilia-rendering-1.jpg Fungiphilia https://www.designhops.com/mycelium-movement daily 0.75 2023-05-11 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649412541808-ENY7E9JTPE00V5Z159R7/front-and-back.jpg Mycelium Movement https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649411951301-P9ARBVFKXFHAAWUA4T4T/s1.png Mycelium Movement https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649411951270-ZNI20NQTD1ANCOMDAQE3/s2.png Mycelium Movement https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649411951968-3U2OXA7G48PXIGWAPJYQ/s3.png Mycelium Movement https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649411952127-L8BOVXEGW9K8O05R6I06/s4.png Mycelium Movement https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649411953270-FXOW399H5K92PFQ0U2EK/s5.png Mycelium Movement https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649411953457-SN2P2UCWZ2VBXK3BX2AO/s6.png Mycelium Movement https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649411954101-9G58NMW8M61QRLLC7H1S/s7.png Mycelium Movement https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649411954273-4R68TCA4W3ISAFKF6RGQ/s8.png Mycelium Movement https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649411954978-WSR78W4ZDX4YDFUFEOMT/s9.png Mycelium Movement https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649411955304-ZTMDFIDDNIXR93JJ89HV/s10.png Mycelium Movement https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649411956419-LSZ7YBFZ7I7I1VKFZE9B/s11.png Mycelium Movement https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/02658d95-c1f8-4800-a9cf-66bf53132aec/mycelium+book.jpg Mycelium Movement Fungi are fascinating and feared, celebrated and cringed at. They are perhaps the most polarizing of nature’s seven biological kingdoms. It may seem that the world is having a bit of a “mushroom moment”, with mycological scientific revelations, technology innovations, and mushroom-related wellness trends permeating the main stream. But why has it seemingly taken centuries for a fungi-fad to catch on, when they serve so many crucial roles for both people and planet? And what is fungi anyway, if not just “toadstools”? https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649412660030-7S9V4K1EYVJ6482Y1R1B/s5.png Mycelium Movement https://www.designhops.com/flexible-modular-typeface daily 0.75 2023-05-11 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643887268806-V9OHAAC5ZDN6GO056DVC/flex_2313.jpg Flexible Modular Typeface The purpose of these letter forms is to be interchangeable and unique, providing countless possibilities for constructing letters so that no two uses are quite the same, although they maintain visual consistency at large. The concept started with a grid. Since I was laying out the letter forms using a symmetrical grid, I started by designing 14 patterns that could fit inside the grid squares. Next, I designed seven shapes that took form by manipulating a square. These serve as the glyphs that make up the flexible typeface. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643887270186-DZGKENH3SK91NIIG1HTQ/shapes-and-letterforms-example.jpg Flexible Modular Typeface https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643887269608-82MP12NUM3OMSE8DLIA7/patterns-and-shapes-example.jpg Flexible Modular Typeface https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643886559326-ZFG71E3SKQ3A5VO4L5BQ/flexibility_scaled+down-06.png Flexible Modular Typeface https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643886563037-PY76YLX78LI3QDI1FNYG/flexibility_scaled+down-07.png Flexible Modular Typeface https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643887146269-RPGESGHHVZE4703WMNGL/thanks.jpg Flexible Modular Typeface https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1643887361462-5M5U6UOMX034XY6NGCEF/flex_1200.jpg Flexible Modular Typeface https://www.designhops.com/digital-spy-uk daily 0.75 2023-05-11 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649416762684-UEOL6DORID62L5IXV56F/Hearst+presentation_Sarah+Hopkins_keynote.022.jpeg Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649416762451-C0MKN1GC97N8O7WYC8BY/Hearst+presentation_Sarah+Hopkins_keynote.023.jpeg Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649417171442-NB775T6BOQ8SBZ4VX0LZ/Hearst+presentation_Sarah+Hopkins_keynote.028.jpeg Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649417171539-GD540HD3IOQK24XZZOYF/Hearst+presentation_Sarah+Hopkins_keynote.029.jpeg Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649417173770-VC2L4F2M44K9ZD9N1BC3/Hearst+presentation_Sarah+Hopkins_keynote.030.jpeg Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649417174681-TE0SV6FU2OCGI87Y08PH/Hearst+presentation_Sarah+Hopkins_keynote.031.jpeg Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649417175268-TC108TCO8IEXHMWA3IQO/Hearst+presentation_Sarah+Hopkins_keynote.032.jpeg Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649417176889-VMX8VIOEQWN9GXJYN24D/Hearst+presentation_Sarah+Hopkins_keynote.034.jpeg Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649417177330-IG71C32V7NUSPC5MY261/Hearst+presentation_Sarah+Hopkins_keynote.035.jpeg Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/6c674610-2b23-409a-9d36-7ad0be702b6b/Hearst+presentation_Sarah+Hopkins_keynote.019.jpeg Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos I wanted to create logos that were more contemporary and complementary to one another than the logos used in 2021. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/6763c612-f5c8-41fb-8cbb-761ce42df9ab/Hearst+presentation_Sarah+Hopkins_keynote.025.jpeg Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos Concept 2: These designs are meant to be more sleek and minimal, allowing them to “pop” on screen in a different way. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/b7abfd6d-9d7f-423f-ac57-fa5cc1292990/Screen+Shot+2022-04-08+at+12.20.05+PM.png Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos Here are some of the iterations of the badges that emerged during my process of designing. I wanted to use high contrast and geometrics to align with tech culture and some of the 80s/90s graphic trends I’ve been seeing in pop culture recently. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649416694676-4L0TVOBLFFYKYW4FFRF5/Hearst+presentation_Sarah+Hopkins_keynote.020.jpeg Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649416694721-V2U69EWOVLZJO6ZWXRSX/Hearst+presentation_Sarah+Hopkins_keynote.021.jpeg Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/0d98a721-81b5-4d8e-a0c9-bb3cb9d0fe77/Hearst+presentation_Sarah+Hopkins_keynote.026.jpeg Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos For both concepts, I included multiple variations in colors and patterns. When it’s being used on a client’s website and packaging, they can have the added bonus choosing a variation that worked best with their content. By providing these different subtle variations, Digital Spy doesn’t lose its visual identity, but the client gets to feel involved and empowered by having options to choose from (mutually beneficial). https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/8961a30a-c777-432b-aa2e-b7766247c902/Hearst+presentation_Sarah+Hopkins_keynote.024.jpeg Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos Concept 1: These designs combine a 90s-retro look with a more sleek and modern feel that’s characteristic of the Digital Spy brand. There’s a nod to pixel art and tech-culture with these shapes that I think fits well with the brand and accreditation purpose. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/37296a7f-524b-4ad3-820e-c38fa0704396/DS-final-logos.png Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos Logos must be scalable according to different marketing channels (e.g. the logo must be able to be used on pack, in-store, on digital and social platforms etc.) All logos must be in keeping with the Hearst brand and align with the look and feel of that brand. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649417250458-WYG7N3ZLOV5DJF5MYN47/DS-final-logos.png Hearst UK Design Brief: Digital Spy 2022 Accreditation Logos https://www.designhops.com/contact daily 0.75 2023-06-23 https://www.designhops.com/runners-world-uk daily 0.75 2023-05-11 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649415535528-TT0G2TF95RM9QOC1LMJL/Hearst+presentation_Sarah+Hopkins_keynote.004.jpeg Hearst UK Design Brief: Runner's World 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649415535453-YZL6WGAYGWOQ9AV5KQW8/Hearst+presentation_Sarah+Hopkins_keynote.005.jpeg Hearst UK Design Brief: Runner's World 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/6f65bf12-39c3-4f48-96c1-15d9bd6f6cf3/Screen+Shot+2022-04-08+at+12.01.26+PM.png Hearst UK Design Brief: Runner's World 2022 Accreditation Logos Here are some of the iterations of the badges that emerged during my process of designing. I wanted to capture different types of lines in these badges to capture the spirit of running and give the sense of movement and energy using colors familiar to the brand. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649414954421-NYWZ3CO7MLELU6K32YZD/Hearst+presentation_Sarah+Hopkins_keynote.016.jpeg Hearst UK Design Brief: Runner's World 2022 Accreditation Logos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649413602437-2A14PDRY1TZ5AHQ668R7/Hearst+presentation_Sarah+Hopkins_keynote.003.jpeg Hearst UK Design Brief: Runner's World 2022 Accreditation Logos I wanted to created something that conveyed energy and movement more effectively than the badges used in 2021. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649414953113-DVFCWDQLRL7J65X6P1PX/Hearst+presentation_Sarah+Hopkins_keynote.013.jpeg Hearst UK Design Brief: Runner's World 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649414953436-QUUI1D9RG8L1OQV1S3GH/Hearst+presentation_Sarah+Hopkins_keynote.014.jpeg Hearst UK Design Brief: Runner's World 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649414954421-NYWZ3CO7MLELU6K32YZD/Hearst+presentation_Sarah+Hopkins_keynote.016.jpeg Hearst UK Design Brief: Runner's World 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649414954636-WLL1AX342SELZ2OBJ2SA/Hearst+presentation_Sarah+Hopkins_keynote.017.jpeg Hearst UK Design Brief: Runner's World 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649414955627-GRY7O11G2IF1J3QX0INX/Hearst+presentation_Sarah+Hopkins_keynote.018.jpeg Hearst UK Design Brief: Runner's World 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649413607208-BGI66IW947F0NPCF7Y6M/Hearst+presentation_Sarah+Hopkins_keynote.010.jpeg Hearst UK Design Brief: Runner's World 2022 Accreditation Logos Concept 2: The second concept is a bit more uniform with an emphasis on color. With these, I used symmetrical lines pointing upward to give a sense of movement and aspiration, and paired gradients to give it high energy and a bit of a 3-dimensional feel. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/671d4ac2-6752-4682-9545-67f14a9b7afe/RW-final-logos.png Hearst UK Design Brief: Runner's World 2022 Accreditation Logos Logos needed to be scalable according to different marketing channels (e.g. the logo must be able to be used on pack, in-store, on digital and social platforms etc.) All logos must be in keeping with the Hearst brand and align with the look and feel of that brand. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649413604183-EA999EYSOUHDN0H4LIM5/Hearst+presentation_Sarah+Hopkins_keynote.006.jpeg Hearst UK Design Brief: Runner's World 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649413605306-9IAKCWL37BZSMBY3H6V0/Hearst+presentation_Sarah+Hopkins_keynote.007.jpeg Hearst UK Design Brief: Runner's World 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649413605291-TSCBCEWPTJBT1JARPGPY/Hearst+presentation_Sarah+Hopkins_keynote.008.jpeg Hearst UK Design Brief: Runner's World 2022 Accreditation Logos https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649413605940-G4MMYFA8MFT7H3UWVOAM/Hearst+presentation_Sarah+Hopkins_keynote.009.jpeg Hearst UK Design Brief: Runner's World 2022 Accreditation Logos Concept 1: I decided to make the “as seen in Runner’s World” badge representative of the many lines and directions and shapes that running can take, especially for people who run for hobby. For the “Expert Tested” badge I opted for a sharper more symmetrical set of lines to imply precision and expertise. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649416070495-2KIBO0JDY9QD5JAMAHU5/RW-final-logos.png Hearst UK Design Brief: Runner's World 2022 Accreditation Logos https://www.designhops.com/garden-glyphs daily 0.75 2023-05-11 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/e7e16a7b-192c-4891-9d52-f9d37856fcd3/Square_Book_Mockup_7.png Garden Glyphs Bustling activity unfolds at all hours on the surfaces of leaves in my garden. Insects feed, colonize, breed, and evolve, leaving behind traces of their life’s work. To observe the aftermath of their tiny civilizations is to feel like an archaeologist uncovering the secrets of an ancient city. There are countless tiny mysteries to discover right outside the door at any moment. A child can look at the sky and immediately see fantastical shapes in the clouds. Why can’t we invite this flexibility of thought into our interactions with nature? Positioning nature as a refuge for the human spirit is the intended result of my work. I hope that viewers might develop a deeper appreciation for little natural mysteries and a new understanding of nature’s biophilic visual language. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663589075274-ZXPRM70O8KQYXUKA9U7M/Square_Book_Mockup_3.png Garden Glyphs https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663589076584-3G92A5MK89W0VEKFJK86/Square_Book_Mockup_6-1.png Garden Glyphs https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663589093521-VQMB5JE366YJ8F68GOHI/Square_Book_Mockup_6-2.png Garden Glyphs https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663589100737-PXPNABYNC977WBCLZNKO/Square_Book_Mockup_6-3.png Garden Glyphs https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663589109134-8AALLQO39QZAPV3W0EP6/Square_Book_Mockup_6-4.png Garden Glyphs 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daily 0.75 2023-05-11 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588364123-95T4GY1Q0ZJVHK6GNLHA/Horizontal_Book_Mockup_3.png Scenic Roots https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588244961-2DHUL90NLPP1NCQ7AZVA/Horizontal_Book_Mockup_3-2.png Scenic Roots https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588254693-0GREMFP7U0UCGGSIDKDT/Horizontal_Book_Mockup_3-3.png Scenic Roots https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588259003-9L1IMIQ35M9MSGLVAZ7W/Horizontal_Book_Mockup_3-4.png Scenic Roots https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588268098-MR3FJLTP6LEBZKF9213P/Horizontal_Book_Mockup_3-5.png Scenic Roots https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588272396-FH7FO3X3F1J23PJFDPU7/Horizontal_Book_Mockup_3-6.png Scenic Roots 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https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588353855-FPXSH2B0ZMV17QZJC4PT/Horizontal_Book_Mockup_3-19.png Scenic Roots https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588363559-OJZI2V15A2JDLZDLUOP7/Horizontal_Book_Mockup_3-20.png Scenic Roots https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/42c764ce-43aa-4042-bae4-f4145d540c9b/cover.png Scenic Roots Summer flowers sprinkle pops of color in the landscapes of the English countryside, forming a quintessential picture. Some blooms occur naturally, and some were nestled in symmetrical garden beds before breaching the confines to begin wild generations on the surrounding land. Behind flowers and plants are deep histories of stories and lore. They have cultural roots fed by our own imaginative abstractions of meaning, some grounded in biological truths and some seemingly baseless. The mystical allure of botanical life forms outlasts generational and societal change. Our innate desire to assign special meaning to plants feels inherently human. Observations of summer flowers along the River Cam in Cambridge, England led me to explore the stories assigned to them. Much of the folklore I discovered illuminates the relationships between humans and plants throughout history. On daily walks, I uncover new details of the flora in my neighborhood and see the abstract qualities that only botanical life can display. Hoping to convey this biophilic feeling through images, I created my own manipulated lenses with lifelike qualities through which each photograph was taken. The result is a visual record of nature’s blooms through a metaphoric lens of culture. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588561918-7Q64QI90U7CUF0VJKW1P/DSC04678-Edit.jpg Scenic Roots https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588524231-W4IP69WC2A5ZWD2L7J5Y/DSC04638-Edit.jpg Scenic Roots https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588510911-ICT44EGIBA9MOOWZEL6K/DSC04617-2-Edit.jpg Scenic Roots https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588552154-1BIUNH459FQSWP786WPO/DSC04673-Edit.jpg Scenic Roots https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588554723-P7CP0EE1DOSSTQ6NAUNT/DSC04675-Edit.jpg Scenic Roots https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588527238-HQADR0PA4Y7DUHC510X7/DSC04653-Edit.jpg Scenic Roots https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588534801-LR4H1L66BAJB0NZE3EBY/DSC04665-Edit.jpg Scenic Roots https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588541615-CJJNCB0XIDNAIY6C0EWG/DSC04667-Edit.jpg Scenic Roots https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588541839-40OGLJ0LMP22I5B9UTQ7/DSC04669-Edit.jpg Scenic Roots https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588548056-48QWPD6GWD31JQ2P6A6F/DSC04670-Edit.jpg Scenic Roots https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663588881660-0JNIZORVDD34E7F5E942/cover.png Scenic Roots https://www.designhops.com/shop daily 0.75 2022-09-24 https://www.designhops.com/art daily 0.75 2023-06-23 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682530285762-EG0NXLG7KCBAOC511QRT/thistle_square_3726.png Art - Spear Thistle (2/10) • Giclee print, 40 x 28" https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682530192672-23VAPQG4WUHZP0VPF4W0/firecracker_square_4000.png Art - Firecracker Vine (2/10) • Giclee print, 40 x 28" https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682530192459-CEBN8E3MNXNA1C9NBAR4/dog+rose_square_4000.png Art - Dog Rose #1 (2/10) • Giclee print, 40 x 26" https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682611209589-4H3JY1SJ572EG8AL8OED/dog-rose-neutrals_square_4000.png Art - Dog Rose #2 (1/10) • Giclee print, 40 x 24" https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682530243045-B0LV48KW0UX172FQF5W1/beardtongue_square_4201.png Art - Beardtongue (2/10) • Giclee print, 40 x 24” https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682530287529-5BD6Z9XB18IDF25CP4EI/strawberry_square_4201.png Art - Strawberry Flower (1/10) • Giclee print, 40 x 24" https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682530219213-C2M71YQFYE6YJZ5HBKH5/mallow_square_4000.png Art - Common Mallow (2/10) • Giclee print, 40 x 28" https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682530242091-RQTKZRH9OBU2OVFGM83S/white+rose+abstract_square_3726.png Art - White Garden Rose (1/10) • Giclee print, 40 x 28" https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682530263081-JTDQTB7GD938CT43D6IU/poppy_square_4006.png Art - Field Poppy #1 (2/10) • 40 x 26" https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682530262465-CBJ61OU03Z89K15OTOZG/columbine_square_3817.png Art - European Columbine (2/10) • Giclee print, 40 x 26" https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682530218178-KYK8C46TJ2V6C8HXWVAQ/poppy+II_square_3726.png Art - Field Poppy #2 (1/10) • Giclee print, 40 x 28" https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682530417175-8DM8ZS4A8JN39Y50AAXO/leaves+gallery+wall_12x15in.png Art - Garden Glyphs (various) • Individual giclee prints, 12 x 15" https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682607151031-QEIQKD7UCI4DTA70RTPL/fine-art-%2B-imagery.png Art https://www.designhops.com/design daily 0.75 2024-08-06 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/4c05dd0f-15fd-41d0-bc06-f78631ad4c64/garden+glyphs+cover.jpg Graphic Design + Creative Direction https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/f09bf6ea-e5af-466d-8b22-603c015ea58b/Digital-Spy_variations.jpg Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/c2e03f68-5eb2-4640-95e4-b29923016137/flex_2313.jpg Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/3cee03b0-28f8-4bf5-921f-8b6053eb7953/Vinyl-Record-Mockup_white-center-disc.jpg Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/50a355af-4af8-4f52-bd15-782b3d246345/Untitled+design+%283%29.jpg Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/0fd945b0-6b6d-40be-9fb1-8d9c39274705/p-1-2.jpg Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/4c91d441-f5df-4a14-91ad-1af0c4f49c76/portfolio-thumbnail---dsb-hexagram_v3_cran-rollout.jpg Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/f0a91514-d9fd-4223-907c-db7330246a68/goodreads-mock-up-image.jpg Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/72c0e207-8ad9-4461-b26b-7e113c59ce39/fungiphilia-rendering-1.jpg Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/c2a29e5d-3926-4358-8e1c-4a63e46bdc86/UNA-USA-website-preview.jpg Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/d67d9520-1ac4-4d5a-8cdf-3d279755d7c7/s4.jpg Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/e33a108a-c209-4ed5-9775-dede6ff76833/Stationery_Mockup_1.jpg Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/baeff95e-4e03-494d-ab76-0bf0e0269290/Screen+Shot+2024-08-06+at+3.38.34+PM.jpg Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1632775659739-A35QUQFG3LPD1SBFE07J/Screen+Shot+2021-09-27+at+9.46.25+PM.png Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1578260431469-BSUMI31N9RPBIBIM441Z/IMG_0076.jpg Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1632bbb0-310b-46d9-8b6d-43bd1ac62a91/cover.jpg Graphic Design + Creative Direction https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/acffe436-203b-4e26-b85d-5771ae005be5/IMG_2883_iphone5c_yellow_angle1.jpg Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/dc6a3ec8-2322-40ba-8303-bba1b56bee87/LS-insta-post.jpg Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/10e9539b-f8d3-409d-a40b-dc3561e1d7a8/DwcoIS2I9OE.jpg Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/097f159b-b8f1-4a16-a19f-646778a3e9b4/CE+final+book_covers+face+up.jpg Graphic Design + Creative Direction - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682607189991-Q8RZ1NK01RZ9486EKJ4A/design-%2B-direction.png Graphic Design + Creative Direction https://www.designhops.com/university-of-cambridge daily 0.75 2023-05-01 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954126745-LRR68J6F9RY4UHFQJCQA/CE+final+book_covers+face+down.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954147731-EMCLZAMX5MKXXJHEPJ8Y/CE+final+book_spread+1.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954146625-K2V400CNU95TNDECGKSA/CE+final+book_spread+2.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954166127-NL08W74NQNNS8FADG4W0/CE+final+book_spread+3.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954170152-UF0A5YRV70TN5RK6NJN9/CE+final+book_spread+4.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954185885-MPN2G30Q1OTUONOE2FL7/CE+final+book_spread+5.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954191083-4ZGMTCURPDAM8S67GWKZ/CE+final+book_spread+6.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954205682-UVDPCSIPO5T9IQSIZUWW/CE+final+book_spread+7.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954212186-2FKZU8TQJNCLBS3BJ6NM/CE+final+book_spread+8.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954228255-GBPZYDGRKHG1RKY0BAIQ/CE+final+book_spread+9.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954234031-KG1AFKQLFLON41QSF5LK/CE+final+book_spread+10.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954245146-M75XZF8JJ5UNGQXI2RYD/CE+final+book_spread+11.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954256433-UPNZDSZ962J1QVVCUDCK/CE+final+book_spread+12.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954259972-D4SOGU1WRFWJ43DCT7KK/CE+final+book_spread+13.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954276705-LSBXF8K1J3JGMURH799D/CE+final+book_spread+14.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954277401-XX1ZS5TNNJ8GC803XI96/CE+final+book_spread+15.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954292790-4CK6LRWCMI6HGYUQOSXN/CE+final+book_spread+16.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1682954292906-PN8C3CZNJQ5Y9Y8LKEEZ/CE+final+book_spread+17.png University of Cambridge, Research for Equitable Access and Learning https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/3f8d6cf7-a5d2-474e-838d-473b7a7a4b0f/Screen+Shot+2023-05-01+at+1.21.02+PM.png University of Cambridge, Research for Equitable Access and Learning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/7ef1db34-4732-4d7e-b756-557ff4462dc3/CE+final+book_covers+face+up.png University of Cambridge, Research for Equitable Access and Learning I worked with Laura Cashman PhD of the Faculty of Education, University of Cambridge and Research for Equitable Access and Learning (REAL) Centre to bring her research to life outside of the academic scope and into a broader audience for impact. Her multi-year study focused on the effects of parental involvement in low-achieving children's schooling and learning in rural India. Laura brought me on board to consider how to visually portray the most important themes of her statistical findings so that it could help influence policy solutions in the Uttar Pradesh region of India. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/2ca55759-b1e1-4529-aa5e-6add0a0a8f30/Screen+Shot+2023-05-01+at+1.20.45+PM.png University of Cambridge, Research for Equitable Access and Learning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1649412660030-7S9V4K1EYVJ6482Y1R1B/s5.png University of Cambridge, Research for Equitable Access and Learning https://www.designhops.com/home daily 1.0 2023-09-20 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/98b4bee6-1ea9-49cd-92cd-307563ec698d/DESIGN%2BDIRECTION_upward-slant.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/d49bf3d3-e6df-42bf-bb98-1adbb223c86f/GET-IN-TOUCH_downward-slant.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.designhops.com/about daily 0.75 2024-08-02 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/351e01c3-77ad-45ec-8971-ea3106837382/SCH+headshot+1.jpeg About https://www.designhops.com/craftworks daily 0.75 2023-09-20 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1695218439518-QC9V0NDIQH3S8UKWKJNT/Stationery_Mockup_1.png Craftworks Logo and Brand Proposal https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1695218428710-GYDG0R7XFNJ522Y1WJDA/CW+stickers.png Craftworks Logo and Brand Proposal https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1695218437710-SQG6PFD95A7A75FNC8HV/luxury+box.png Craftworks Logo and Brand Proposal https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/6f9a603d-4b64-4603-952f-60a950fd2a38/Free_Dropper_Bottle_Mockup.png Craftworks Logo and Brand Proposal The client called for a logo and brand proposal that was not too “crafty or hipster”, but did not feel corporate or elicit a “tech industry vibe”. Instead, they sought a look and feel that was sophisticated and exuded luxury and prestige. For this reason, they did not care to have an easily identifiable cannabis leaf as part of the logo. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1695218536488-7GJSOQEXLZ69N130XY8N/Stationery_Mockup_1.png Craftworks Logo and Brand Proposal https://www.designhops.com/goodreads-ux daily 0.75 2023-09-21 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1695307451140-8YGJIZ00OLXQ5HXSAC7G/FINAL+presentation_9-20-23_for+GA.014.jpeg Re-imagining Goodreads UX/UI https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1695307450304-8BB11W23G8YZMIBQ8K9B/FINAL+presentation_9-20-23_for+GA.015.jpeg Re-imagining Goodreads UX/UI https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1695307452105-7EYPDLUGSSJU0KHZ5TMV/FINAL+presentation_9-20-23_for+GA.012.jpeg Re-imagining Goodreads UX/UI https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1695307449300-E3NPS9GH5TV064KJAYQV/FINAL+presentation_9-20-23_for+GA.017.jpeg Re-imagining Goodreads UX/UI https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/c3aaecdc-8c8e-4f6c-aaf9-f4a216328c46/goodreads-mock-up-image.png Re-imagining Goodreads UX/UI Goodreads is a social tool for discovering books, rating books, engaging about books, and keeping track of books you’ve read. It seems to be the most widely used solution in this space, but users often lament that the UX/UI is terrible, often dubbing it “Badreads”. Users need an intuitive, efficient, clear way to keep track of books they’ve read/are reading, manage personal recommendations, and build community, because the current experience on Goodreads is laborious, cluttered, inconsistent, and invasive. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1695307458019-8TCK1V9GXEK59NSD6P7V/FINAL+presentation_9-20-23_for+GA.001.jpeg Re-imagining Goodreads UX/UI https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1695307457647-XSHTDAQPLVPLSJ0438F9/FINAL+presentation_9-20-23_for+GA.002.jpeg Re-imagining Goodreads UX/UI https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1695307456919-L5EZWJ6V4LWB6UKFAE6A/FINAL+presentation_9-20-23_for+GA.003.jpeg Re-imagining Goodreads UX/UI https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1695307456483-S05H4YC8RVS09ZV1DYG9/FINAL+presentation_9-20-23_for+GA.004.jpeg Re-imagining Goodreads UX/UI https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1695307455962-3EDZ5ABG6OLHE411WNDL/FINAL+presentation_9-20-23_for+GA.005.jpeg Re-imagining Goodreads UX/UI https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1695307455350-IC8YU22A6NEWJGPV8Q5A/FINAL+presentation_9-20-23_for+GA.006.jpeg Re-imagining Goodreads UX/UI https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1695307454880-3FYVLZFZE0UOWG3249HW/FINAL+presentation_9-20-23_for+GA.007.jpeg Re-imagining Goodreads UX/UI https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1695307454177-V3P16SOFOJNAL7D4BW62/FINAL+presentation_9-20-23_for+GA.008.jpeg Re-imagining Goodreads UX/UI https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1695307453875-T4TWXF7PJ4AH46QX106C/FINAL+presentation_9-20-23_for+GA.009.jpeg Re-imagining Goodreads UX/UI 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I have also designed assets for Kloss Creatives’ brand including digital expert insights documents and trade show signage. I love working with creative copy and finding the right text to stop scrollers and help Kloss Creatives’ service offerings shine. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/a7bbf900-09e8-499c-b6e7-8b036198518d/Display-Stand-Billboard-Mockup-15.png Kloss Creatives Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/cb0ff6be-6520-4f5b-8b3c-e6105793e31c/press_guide_preview.png Kloss Creatives Brand The PR Insider guide is a 50-page e-book of pay-to-access content highlighting expert insights, interactive exercises and videos. https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1663589853326-1JQ4W0KUC9V9VXYBN9NG/Square_Book_Mockup_7.png Kloss Creatives Brand https://www.designhops.com/2024-global-engagement-summit-branding daily 0.75 2024-08-02 https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1722615804945-VW5WT4HD335VKJQWE5XW/2.png 2024 Global Engagement Summit Branding https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/1722615805552-7FTKRXSLUJ68F7KNGC8J/1.png 2024 Global Engagement Summit Branding https://images.squarespace-cdn.com/content/v1/5e11f0074eae7b30460d7148/c1badbef-ee16-4d0a-a3b5-d0d81abcd544/Animated+Speaker+Slide_v1.png 2024 Global Engagement Summit Branding - 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